Open enrollment is the one moment each year when every employee engages with their benefits. Yet too often the experience is a dense email, a login link, and a deadline. Confusion — and poor choices — follow.
Start earlier than feels necessary
A three-to-four week runway lets you layer messages instead of cramming everything into a single announcement. Awareness first, details second, reminders third.
Meet people where they are
- Short videos and one-page guides beat long PDFs.
- Plain-English plan comparisons — not carrier jargon.
- Live or recorded Q&A sessions for the questions everyone has.
- Mobile-friendly materials for a deskless workforce.
The goal of enrollment communication isn’t to inform — it’s to give employees the confidence to choose well.
Done right, great communication doesn’t just reduce HR’s workload — it measurably increases how much employees value the benefits you already offer.
Want this applied to your plan?
Our advisors will review your current benefits program and show you exactly where the opportunities are — no cost, no obligation.
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